Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16Page 5 Sound like a human being, not a salesperson WHY?  As Jeffrey Gitomer puts it,  people love to buy, hate to be sold  HOW? Avoid those favorite phrases of salespeople like:   Can I be honest with you?   Can I ask you a question?   I know you're busy so I won't take up much  of your time   How soon do you need it?   What do I have to do to earn your business today?  These aren't evil phrases, just flags to many people. If  you're falling back on these lines, work on new  presentations. Practice via role playing.  SOURCE: Jim Meisenheimer, 12 Best Questions to Ask  Customers  The Unhappy Customer From the Daily Optician The next time you encounter an unhappy customer who’s bent on raising hell right there in the middle of your  boutique or clinic, remember this quote that helps one optician stay level‐headed in such an event.  Writing for the  Daily Optician, David Butler recalls an invaluable piece of advice he received from sales trainer Og Mandino: “Beginning  today, treat everyone you meet as if they were going to be dead by midnight. Extend to them all the care, kindness and  understanding you can muster.  Your life will never be the same.”  Here’s how Butler put it into practice: “That quote became a part of who I am as a person and as an optician. Then, the  first time someone tried to push my buttons, an unbelievable confident power rose within me.  As this person was  making an aggressive stand (yelling), I actually thought to myself that he or she could really be dead tonight.  Simply  put, I didn’t want to be yelling back at a person that just may be dead by the end of the day.”  Charmant Business  card ad  Maui Jim Business card ad  Welcome To Our Newest OANY Member We are pleased to welcome our newest OANY  member, Juan Solano, from Solano Optical Boutique  in Brooklyn.  We hope to see you at our next meeting.  Page 5 moment and once again ask for the support of our  members for this June event.  Many people have worked  extremely hard to set this up and do things to set us  apart.  Let’s have some fun, please sign up to welcome  and support our new officers and directors and thank  those who give a great deal of time to OANY.  I look  forward to seeing everyone at our May meeting and June  party.  Thank you.  Steven Lehrer (Message from page 1)  What Would You Do? Thinking Outside the Box We are pleased to present this month’s installment of “What Would You Do? Thinking Outside the Box.” Each month we’ll present an optically related topic in our newsletter and then publish the answer in our next newsletter. We’d like to thank Peter Bacotti for providing this month’s topic. If you have an optical topic you’d like to discuss and would like to share it with us, please let us know so we can present it in future newsletters. In last month’s newsletter we asked: “What are some of the way to avoid premature aging of the eyes? The answer: To name just s few: Not having regular eye exams can lead to vision problems, eye disease and general health problems, not wearing sunglasses or blue blockers can lead to damage from UV and the harmful blue rays. This leads to Photokerititis, Cataracts. Macular degeneration, smoking can harm the whole body including the eyes, cause nerve damage, macular degeneration and cataracts. Optical Topic #25  This month’s question: “What do your patients tell you when you inform them about the harmful effects of Blue Light?” Look for the answer next month First Nominations Of Officers and Directors At our May meeting, there will be second nominations of our  Officers and Directors.  Your OANY Board has proposed the  following slate of nominations:  President:  Paul Heller  Vice President:  Alan Smith  Treasurer:  Charles Bonefede  Secretary:  Arthur Rose  Directors:  Charles Abramson      Maribel Barajas      Mark Cohen      Lisa Greenwald  If you know of someone who would like to serve and you would  like to nominate, please get in touch with Peter Bacotti at:  peter@opticiansallianceofnewyork.org with your nomination.  Welcome to our Newest OANY Member We are pleased to welcome our newest OANY member,  Dawn Horodecki.  We hope to see you at our monthly  meetings.  Man of the Year We’d like to congratulate Mark DiMeo on being named  NYSSO Man of the Year.  Congratulations Mark!  Booster Ads We hope you’ll join us at our upcoming meeting as you’ll  want to place your booster ad for our upcoming end of  year dinner.  A booster is 2 lines for $5 or 5 for $20.  We  hope you can join us at our upcoming meeting as well as  our June end of year dinner.